Public Relations Specialist

An in-depth career analysis for Moreno Valley, CA

Career Overview

This section provides a high-level look at the daily responsibilities of a Public Relations Specialist and the primary industries where they work. It's designed to give you a foundational understanding of the role's function and its place in the broader economy.

What you'll do

  • ✓ Craft press releases and build media kits.
  • ✓ Develop and manage brand reputation and public image.
  • ✓ Plan and execute PR campaigns and events.
  • ✓ Serve as a media contact and build relationships with journalists.
  • ✓ Monitor media coverage and analyze PR outcomes.
  • ✓ Manage social media presence and content strategy.

Top industries

Salary & Compensation

Here we break down the earning potential for PR Specialists. You can compare average salaries in Moreno Valley against state and national benchmarks and see a list of common non-salary benefits offered in this field. This provides a complete picture of total compensation.

Average salary

$64,500

Moreno Valley, CA

Average salary

$79,800

California

Average salary

$67,440

United States

Salary comparison

Typical benefits

  • ✓Health Insurance
  • ✓Dental & Vision Insurance
  • ✓401(k) or Retirement Plan
  • ✓Paid Time Off (PTO)
  • ✓Professional Development
  • ✓Flexible Spending Account
  • ✓Potential for Hybrid/Remote Work

Skills & Education

Success in public relations requires a specific set of skills and educational background. This section visualizes the key competencies you'll need and outlines the typical educational journey, helping you understand the qualifications employers are looking for.

Essential skill set

Educational path

  • Primary degree

    A bachelor's degree is typically required. Common majors include Public Relations, Communications, Journalism, English, or Marketing.

  • Experience

    Internships or entry-level roles in communications or marketing are highly valuable for building a portfolio and making connections.

  • Certifications (optional)

    Certifications like the APR (Accredited in Public Relations) can enhance credibility for experienced professionals.

Local Job Market

This final section focuses on the job market in and around Moreno Valley. Discover the projected growth for PR roles, the types of organizations that are hiring in the region, and common job titles you might encounter during your search.

Job outlook

8%

Projected growth from 2022-2032 (National).

(Source: U.S. Bureau of Labor Statistics)

This growth is faster than the average for all occupations, indicating steady demand for PR specialists to maintain favorable public perceptions.

Hiring in the Inland Empire

While Moreno Valley itself has opportunities, the broader Inland Empire region (including Riverside and San Bernardino) is a key source of employment. Look for roles in:

  • ‣ Healthcare Systems & Hospitals
  • ‣ Educational Institutions (Universities, Colleges)
  • ‣ Local Government & Public Agencies
  • ‣ Logistics and E-commerce Companies
  • ‣ Non-profit Organizations
  • ‣ Real Estate and Development Firms

Common job titles

  • ‣ Public Relations Specialist
  • ‣ Communications Coordinator
  • ‣ Media Relations Specialist
  • ‣ Public Information Officer
  • ‣ Brand Journalist
  • ‣ Content Strategist

Sources

The data and insights in this report were compiled from the following reputable sources.

  • U.S. Bureau of Labor Statistics (BLS): For national job outlook, growth projections, and descriptions of job duties. bls.gov
  • ZipRecruiter: For aggregated salary data specific to Moreno Valley, California, and the United States. ziprecruiter.com
  • CareerExplorer: For supplementary salary data and comparisons across different states and related professions. careerexplorer.com
  • Data USA: For detailed workforce statistics and industry employment information for Public Relations Specialists. datausa.io